| Summary: | 碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 94 === Abstract:
The study is to analyze the situation of internal and external strategic competitiveness in the industry by Porter’s Five Forces and Management Science Matrix. Two companies in traditional industries are used as examples to compare the various factors relating to a successful or failed transformation, meanwhile, to provide the operating suggestions and best strategies for reference.
The structure of the industry may affect the level of the competitiveness among industries. Porter’s Five Forces can help us understand the factors of the industry structure and competitiveness and set up the competitive strategy. The Management Science Matrix analysis is to examine how the enterprise builds up managerial function system and enterprise function system to reach operating goals. I hope to find out the key factors in relation to the transformation by the mentioned analysis.
The study investigates the transformation process and main elements of two companies in the traditional industry. The television company in the study changed the production strategy and diversification strategy to transform to digital hi-tech industry, in which brought sound incomes and led to high customer satisfactory rate. In contrast, although the other company strived to transform to hi-tech industry from traditional industry, the leader did not command the change strategies. The company was lack of transforming vision and strong team leadership so that the company could not succeed in transforming.
The study result indicates that it is easier to be successful when the company has strong competitiveness, better pricing bargain advantage with the companies in vertical industries, high entry barrier for new joiner and low production substitutions; otherwise, it is difficult to transform if most five forces are week. Meanwhile, in terms of internal operating strategy, the sales driven market development strategy, strong leadership and good team are key factors, which lead to a successful transformation.
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