| Summary: | 碩士 === 淡江大學 === 會計學系碩士班 === 94 === There is no enough evidence whether the presentation formats of financial statement affect the judgment of nonprofessional investors in Taiwan. The foreign researches reach different conclusions varying with theories. SFAC No.34 has changed the classification of investments substantially, since it came into force at the beginning of 2006. Therefore, this study investigates whether it influences nonprofessional investors’ judgments if we present “unrealized holding gains and losses” of avalible-for-sale securities on a comprehensive-income statement or a stockholders’ equity statement. In addition, Maines and McDaniel(2000) proposed five dimensions that can influence nonprofessional investors’ weighting. This study will discuss immediately, and try to find out which one would affect nonprofessional investors’ judgment in Taiwan. First experiment find that alternative presentation formats has no significant effects on satisfaction of investors’ return but it has significant effects on risk-control ability and the risk of investing in the company’s stock. Moreover, when we present “unrealized holding gains and losses”on the comprehensive-income statements, nonprofessional investors become more sensitive to the volatility of “unrealized holding gains and losses”. Second experiment find that subjects’ different judgments on experiment are result from their unconcious errors. In addition, our research shows that “Placement in Financial Statements”, “Linkage to Net Income”, “Isolation” and “Aggregation” are the dimensions for different judgment mentioned above.
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