| Summary: | 碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 94 === In 2000, Acer announced a group-wide transformation by spun-off its manufacturing operation to focus on global brand-name marketing. In 2005, Acer has successfully become a global marketing and services company and ranking among the world''s top five branded PC vendors.
The purpose of this research is aimed at discussion the (1) the effectiveness in managing global logistics, worldwide business channels and customer service (2) Infrastructure of building supply chain, core design competence and cost effective (3) Strategy of branding, technology, marketing know-how and region developing program.
The results of this study are as follows:(1) an innovative business model and complete market intelligence (2) involves working with first-class PC suppliers and channel partners (3) global management team and decision making localization.
According to the findings, this study has addressed the concept of brand internationalization in management and given proposition for discussion. Acer ensures a lasting completive advantage on optimum implementation key factors to create an effective operation and sustainable channel business model.
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