A Study on the Interaction Relationships among Corporate Image, Product Image and Brand Image -Using the case of “Taiwan High Speed Railway Corporation”
碩士 === 淡江大學 === 國際商學碩士在職專班 === 94 === The main purpose of this research would gather the following several questions to probe into: 1. The consumers'' individual factors and their cognitions of the corporate image and the product image whether will influence cognitions on the brand image o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46631620796891396257 |