The Comparative Study of Automobile Insurance Between Taiwan and China

• Main Authors: Ching-Hsiang Chen, 陳錦祥
• Other Authors: 廖述源
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/05094390876923219921

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 94 === The general insurance market in Taiwan encounters intense competition while the insurers are endeavoring to grab business each other and achieve the goal of business growth, as a result of it, the room of further market growth and improvement of profitability is very limited. The most sensible way to grow up the market scope should be expanding the market by way of developing new territories in addition to developing new products, now it is the time to step out of local market and extend business activities into overseas market. Taking the advantage of identical language and culture and geographical adjacency, Taiwan insurance industry can take China market as the stepping stone of internationalization when developing business in mainland. To operate general insurance in China, motor insurance should be the line most easy to start up and with the largest portfolio, therefore it is essential to any insurers who intend to enter China market to study carefully the practice of motor insurance in China market, and get them well ready to enter the market. The thesis is aiming at the variation between the auto insurance markets of the two sides of the strait, undertakes analysis in three aspects including marketing, underwriting and claim handling, and conclude comprehensively to provide suggestion to the two market industries, the writer wishes the thesis can provide reference to the Taiwanese insurers who plan to develop business in China market, and also share mutually intelligence and experience with the professionals in the industry.