Consumer Behavior Study with Bancassurance and Traditional Agency Channel---Customers on North of Taiwan as an Example

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 94 === The competition among insurance industry, within these few years is just getting keener and keener. All of the attendants all make their utmost effort to explore more sales channels, for the sake, banking insurance has started, and has become the main appr...

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Bibliographic Details
Main Authors: Cheng-Fen Yen, 顏呈芬
Other Authors: LEE CHU LIN
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/99255728038459590523