The Research of Mobile Digital Contents Industrial Value Chain in Taiwan
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 94 === The objective of this thesis is to study the mobile digital contents, use “value chain” as the basic theory to analyze this industry. Focus on three main involved parties : Raw Material Pervidor, Service Provider and Portal Owner, study the co-working models...
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61840291139243095709 |
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ndltd-TW-094TKU051210212016-05-30T04:21:20Z http://ndltd.ncl.edu.tw/handle/61840291139243095709 The Research of Mobile Digital Contents Industrial Value Chain in Taiwan 台灣行動數位內容產業價值鏈之研究 Jen-Yu Chang 張仁宇 碩士 淡江大學 企業管理學系碩士在職專班 94 The objective of this thesis is to study the mobile digital contents, use “value chain” as the basic theory to analyze this industry. Focus on three main involved parties : Raw Material Pervidor, Service Provider and Portal Owner, study the co-working models and the problems that the they faced, then try to work out the solution for those issues. By using two major tools : paper research and interview with the three parties to create a new value chain model specificial for this industry, and then : 1. Define the role and responsibility of the three parties; 2. Identify the issues 3. Propose the way of creating higher product volue Di-Cing Bai 白滌清 2006 學位論文 ; thesis 107 zh-TW |
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NDLTD |
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zh-TW |
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Others
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NDLTD |
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碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 94 === The objective of this thesis is to study the mobile digital contents, use “value chain” as the basic theory to analyze this industry. Focus on three main involved parties : Raw Material Pervidor, Service Provider and Portal Owner, study the co-working models and the problems that the they faced, then try to work out the solution for those issues.
By using two major tools : paper research and interview with the three parties to create a new value chain model specificial for this industry, and then :
1. Define the role and responsibility of the three parties;
2. Identify the issues
3. Propose the way of creating higher product volue
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| author2 |
Di-Cing Bai |
| author_facet |
Di-Cing Bai Jen-Yu Chang 張仁宇 |
| author |
Jen-Yu Chang 張仁宇 |
| spellingShingle |
Jen-Yu Chang 張仁宇 The Research of Mobile Digital Contents Industrial Value Chain in Taiwan |
| author_sort |
Jen-Yu Chang |
| title |
The Research of Mobile Digital Contents Industrial Value Chain in Taiwan |
| title_short |
The Research of Mobile Digital Contents Industrial Value Chain in Taiwan |
| title_full |
The Research of Mobile Digital Contents Industrial Value Chain in Taiwan |
| title_fullStr |
The Research of Mobile Digital Contents Industrial Value Chain in Taiwan |
| title_full_unstemmed |
The Research of Mobile Digital Contents Industrial Value Chain in Taiwan |
| title_sort |
research of mobile digital contents industrial value chain in taiwan |
| publishDate |
2006 |
| url |
http://ndltd.ncl.edu.tw/handle/61840291139243095709 |
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