A Study on the Related Factors that Influence Customers’ Willingness to Re-purchase the Life Insurance Products - the Case of Policyholders of Y Life Insurance Company
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 94 === This study intends to discuss how customer relationship quality, the importance of insurance events, and the value of sales agents’ attitude can influence customers’ willingness to repurchase from life insurance companies. Starting from discussion of related l...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/14093566360597511426 |