The Strategy Maps of Japanese Companies：A Case Study of Sharp

• Main Authors: Chia-Wen Yu, 游佳雯
• Other Authors: 蔡錫勲
• Format: Others
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/55621578993502190785

碩士 === 淡江大學 === 日本研究所碩士班 === 94 === To face up to the keen competition, enterprises are inspecting their original management systems and looking for new management strategy. As Porter said, the major problem of Japan enterprises is the lack of strategy. For a long time, Japan enterprises put the emphasis on cost management and quality management. It’s a system of improving management efficiency. However, it’s far from enough to most Japan enterprises, which had suffered from the economic bubble in 90’s. In order to manage in a more effective way and find the possible problem at the early stage, it’s necessary to adjust the management system into strategic-oriented. Therefore, the using of Balanced Scoreboard and Strategy Maps are being considered as ways to successful management. They are systems not only the solution of the lack of strategy management in Japan enterprises, but also helpful to promote management skills and improve the performance accessment. Nowadays, it’s Japan enterprises with high competitive advantage to lead consumer electronics industry. Among them, Sharp Corporation does a phenomenal job. It gets through the economic recession and the price competition from enterprises in Japan, Taiwan, and Korea, which lowers the profit of all this industry, and performs far beyond than anticipating. To survive from this tough business environment, the management strategy that Sharp takes is critical. Thus, this thesis applies the theory of Strategy Maps in the case of Sharp Corporation to discuss the close connection between management and strategy. Chapter One presents this thesis problem statement. Chapter Two mentions the definition of each concept used with this thesis, and reviews the early research that relates to the strategy. Chapter Three shows the especially powerful manufacturers in the liquid crystal industry and explains the industry trend. Chapter Four is a case study of Sharp. The strategy map of Sharp is made. And the strategy technique of Sharp is analyzed. And discuss its crisis of Sharp at the present stage and the challenge in the future. In Chapter Five, summarizes the strategy map of Sharp.