Analysis on the Coverage of Design Capabilities and the Trades Served in the Industrial Design Consultancy Business

• Main Authors: Ko-Yuan Chang, 張克源
• Other Authors: 黃子坤
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/ak2zkp

碩士 === 國立臺北科技大學 === 創新設計研究所 === 94 === In the rapidly changing industrial environment, the design consultancy business will have to face the issues of a wider variety of trades to be served and new product development thereof. Whether the design companies entrusted by the government to execute design projects, with their design capabilities, can meet the changing industrial environment and the requirements of the government’s strategic development plan should be studied and analyzed. This analysis collects data related to the industrial design industry in order to understand the specialties that industrial design consultancy business should have and the trades it serves. The data is then compared with design companies which execute government design consultative assistance projects to understand the differences between the two in the above-mentioned fields. The analysis also provides suggestions on how the design consultancy should cope with the changing industrial environment, and what key areas the government should promote in developing the industrial service industry. The following are the major points uncovered in the analysis: 1.From a study of the design companies that execute government design consultative assistance projects from 2003 to 2005, their specialties are mainly in such areas as appearance design, design strategies, marketing research, color scheme, graphic design, etc. Their clients are mainly in the production of consumer products with mature technology. The specialties of the design consultancy business is closely related to the development of the consumer products industry. 2.The top five design companies executing government design consultative assistance projects entrusted by the government have all marked as many as 15 service areas. So the more service areas a design company has, the more extensive its range of clients is.