Innovation Design Strategy of 3C Product For Woman market

• Main Authors: YA-WEN CHAN, 詹雅雯
• Other Authors: WEN-YIN CHEN
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/tk24vm

碩士 === 國立臺北科技大學 === 創新設計研究所 === 94 === Selecting or planning the right design strategies is important for new products in design process effects designer’s ideas and products development . According to the report , recently years, woman has varied, for example , they become more know how to do anything、what they want and wish independent economy source. Then, they become rich and like to consumer . As you know , this group has been controlled the 70 percent of the consuming power from transport to finance. In this study, the innovation and design strategies mainly research behavior and favor though the consume process . And then, the result will help to build new product design strategic for the female consumers. Objectives of this study are: 1. Discuss the behavior features of the female consumer 2. Discuss the favor color、form and texture of the female consumer 3. According to the analysis results to proposal the best design strategies and suggestsfor woman in the 3C product marketing. Qualitative approach is adopted in this research. Through secondary information analyses, and in-depth interviews to collect the cases of the female products. Discuss the favor attribute of 3C product (computer, communication, consumer electronics)for female consumer, to draw the design strategies. As a result, eight design strategies are drawn : individualization, sensibility, pleasure, portability, safety, simplification, elegance and accessory.Resting on the essentials of eight design strategies, various suitable proposals were put forward for executer, to put 3C product developed of woman as a basis for designers.