A Study of Customer Segmentation Validity Improvement Using Nested-Clustering Method

碩士 === 國立臺北科技大學 === 工業工程與管理系所 === 94 === Nowadays, Since Customization has been used extensively, market needs to realize the most important demand from customer, Customer Segmentation plays an important role in the marketing region. A large amount of research applied clustering analysis to segment...

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Bibliographic Details
Main Authors: Chih-Wei Hsu, 許智為
Other Authors: 羅淑娟
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/t5gpcm