A Study of Implementation of Integrated Marketing Communication-In the case of Yogurt Drink
碩士 === 東海大學 === 食品科學系 === 94 === This study uses a quantitative approach to investigate the effect of integrated marketing communication on how customers think about yogurt drink. We used structured and closed questionnaires to collect data from 369 people. This survey uses SPSS12.0 and AMOS5.0 st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75256658742696206480 |