Strategic Analysis of Facility Location in Mainland China for Taiwan Shoe’s Manufacturers

• Main Authors: Hui-Ching Chang, 張惠靜
• Other Authors: 陳世良
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/50433233033347554230

碩士 === 亞洲大學 === 國際企業學系碩士班 === 94 === Abstract Owing to tremendous variances of international market and competition, Taiwan shoes’ manufacturers setup factories in oversea countries in which provide workforces with lower costs in order to keep the competitiveness. What we would like to focus is the influence of corresponding evolvement for the location strategy in Mainland China. We review the successful experiences in which locate facilities in overseas when the operation strategy adjust for Prime-Success Intl. Ltd. and Yu-Yuan Ind. Co. In Yu-Yuan experience, the Mainland China facilities dedicate on the international production center via continuous improvement of supply chain management. The Taiwan shoe’s manufactures adjust operation strategy continuously to pursue brand management such as Prime-Success Intl. Ltd. operates own brand with diversity, agile logistic management, healthy inventory information system, multi-brand and allied operations. The facilities location decision is the competitive advantage of shoe’s manufacturers. It can be established as follows: 1. The well customer service network by completely supply chain management. 2. Setup management regulations and standard operation processes. 3. Management with localized. 4. Setup profit sharing center. The oversea facility location for enterprises should consider the strategic position, international view and open minds for leaders in order to enhance the competitiveness.