A Case Study on the Relationship between Competitive Advantage and Leadership of After School Learning Center in Central Taiwan

• Main Authors: Chuan-Sheng Lee, 李泉盛
• Other Authors: Dsih-chi Liu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/76912830019143070810

碩士 === 亞洲大學 === 國際企業學系碩士班 === 94 === This study focus on how the managers of after school learning centers build up the competitive advantages. The leadership model and the characters of managers strongly influence the development and their competitive abilities for the fastest growth and performance. The personal characters of a capable manager includes values, responsibility, life-time learning, sharing, trust, risk-taking, execution, capability of solving uncertain problems, etc., Those characters of managers not only enhance good performance, but also help to the actualization of value chain of their own business. In this research, we adopt both in-depth interview and on-site observation method to proceed our study. We interviewed 4 directors and their personnel and had observed their routine work for 14 days. According to interviewing transcriptions, we encoded 9 key factors, which are creative marketing, interpersonal contact, management of student affairs, compilation of teaching materials, telecommunicating consumers, on-job-training system, human resources, transformational leadership for final analysis.