A Study on Digital Music Marketing Strategies from Viewpoints of Providers and Consumers

碩士 === 南台科技大學 === 資訊傳播系 === 94 === Due to the popularization of computer networks, digital music has become a major device that most of consumers approach music today. Nowadays, the scale ofdigital music market becomes huge. The form of music products is carried out anddramatically changed from phys...

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Bibliographic Details
Main Authors: Wei-Chun Hsu, 徐偉峻
Other Authors: Ming-Yuhe Jang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/28126436693562046648