Applying Fuzzy Theory on Assessing Service Quality of Banks - With Tainan’s Banks As An Example
碩士 === 南台科技大學 === 企業管理系 === 94 === In the past, regarding to evaluate the service quality of banks most people use the SERVQUAL as their research scale which was proposed by Parasuraman, Zeithaml & Berry (1988, PZB). However, because of the different time, situations, and the differences between...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/38845786558690718746 |