The impact of collaborative marketing and IMC to integrated brand buildings- Taking the estate brokerage industry as an example
碩士 === 南台科技大學 === 工業管理研究所 === 94 === Based on the four dimensions (collaborative Marketing, IMC, IBB and Systems Thinking), this research takes the estate brokerage enterprises as an example and understand the interaction within these four dimensions. The questionnaires were sent to the directors an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02829143130415335107 |