| Summary: | 碩士 === 樹德科技大學 === 應用設計研究所 === 94 === Chinese words are very interesting record signals. They originated from Chinese ancestors’ visual observation of physical images, and more words derived from the influence of life styles, social values, and use of sound. After several changes in forms, they evolve Kaiti (楷體) /standard form today. In the evolution process of Chinese forms of characters, the folks created some simplified forms for convenience of handwriting, which is so-called popular form of characters. Modern Chinese characters develop traditional and simplified forms. Parts of simplified forms adopt the structure of popular form of characters or calligraphy. Traditional and simplified forms appear different, but through theoretical inference by analogy, both of them with the same sound and meaning pattern have commonality or similarity. As visual designers obtain materials from Chinese character, they often use both traditional and simplified forms. Especially in the Typography, they usually replace traditional forms with simplified ones, or deliberately decrease strokes. On the other hand, miscegenation is also a kind of design method, containing foreign elements, which do not belong to Chinese character originally. These are all originality for the purpose of visual effects. In the sample words, they draw inferences from several groups of traditional and simplified forms. In the design, there are signals developed based on principles of similarity and simplification, and there are poster designs with intuitive images of simplified forms added to the word meaning. In addition, there are delight of common structure and transformed Chinese character made by Smileys. In the whole process of research, they analyzed thousands of Chinese words and spent lots of time. Meanwhile, they also found some very interesting words, which added some fun to the whole painstaking process.
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