| Summary: | 碩士 === 樹德科技大學 === 經營管理研究所 === 94 === The two environmental regulations, i.e. WEEE and RoHS were proposed by European Union, those would become effective after 2004. Therefore, In order to keep exporting into European, no one no obey the two environmental regulations prudently. According to Ministry of Economic Affair evaluate the products of Electrical and Electronic export to European, the exporting value is 2,334.27 hundred million NT dollars. Meanwhile, that will effect on more than 30,000 manufactures. So that, after the two environmental regulations become effective, those will cause heavy influence on Taiwan electrical and electronic industries. To review the relative literature found that the research for green new product of electrical and electronic industries is not much on Taiwan. Based on this reason, this study attempts to take electrical and electronic industries on Taiwan as an example to explore the relationship amount market knowledge capability, organizational environment action, integration competence and green new products performance.
In respect of market knowledge capability refers to the researches of Li and Calantone (1998) and Pujari, Wright and Peattie (2003), the dimensions included in customer knowledge process, competitor knowledge process and supplier knowledge process. With regard to organizational environment action refers to the researches of Joshi and Sharma (2004) and Banerjee (2002). The dimensions consisted of top management support, environmental policy and R&D strength, those refer to the research of Pujari et al. (2003) and Joshi and Sharma (2004). With respect to integration competence refers to the researches of Koufteros, Vonderembse and Jayaram(2005), the dimensions included in coordination between the interface of marketing-R&D-environment and environmental benchmarking, those refer to the works of Li and Calantone (1998) and Pujari et al.(2003). This research adopted questionnaire survey method and the sampling frame based on the members published by TEEMA. This research mailed 709 questionnaires, the 181 valid questionnaires were returned. The rate of valid response was 25.5%.
By Pearson correlation analysis, the results found that the all constructs of this research have significantly positive correlation with each other separately. By multiple regression analysis, the results found that the supplier knowledge process of market knowledge capability and top management support of organizational environment action have significantly positive influence to integration competence. The customer knowledge process of market knowledge capability, top management support of organizational environment action and environmental benchmarking of integration competence have significantly positive influence to eco-performance of green new products. The competitor knowledge process of market knowledge capability and environmental policy of organizational environment action have the most significantly positive influence to market-performance of green new products. This research use path analysis with integration as mediating variable, and the result found: (1) Market knowledge capability and organizational environmental action can through integration competence indirect effect on eco-performance of green new products; (2) Market knowledge capability and organizational environmental action can through eco-performance of green new products indirect effect on market-performance of green new products.
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