An Investigation of 3G Future Development and Marketing Strategy from Consumers’ Mobile Entertainment Perspective

碩士 === 樹德科技大學 === 資訊管理研究所 === 94 === The 3rd Generation Mobile Telecommunication (3G) becomes a new trend of mobile network at present, mobile is not only the tool of voice communication but also provides mobile entertainment functions. For example, interactive online game, real time TV news broadca...

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Bibliographic Details
Main Authors: Ren-ho Chiang, 蔣仁和
Other Authors: Ching-Miin Duh
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/78131463404438484058

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