A Study of the Purposes, Promotion methods and Performance of the 2005 Taipei International Travel Fair Exhibitors

• Main Authors: Tsung-Hao Fu, 傅宗豪
• Other Authors: Sz-Reng Chen
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/47164188439794700224

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 94 === Tourism Bureau of ROC.(Taiwan) have proposed “Challenge 2008, Doubling Tourist Arrivals Plan”, by the Taiwan unique nature, the humanities scenery, be attracting the international tourists who ingress Taiwan to have a inbound visit, as well as to keep local people take part in a in-island domestic travel instead of a outbound tour. Besides the overseas propaganda activity, various types media advertisement , the oral dissemination, and events promotes by local governments, the Taipei international travel fair (ITF), has become another browsing way to attract potential tourists. By way of studying the Purposes, Marketing methods, Performance and willing to keep on exhibit ITF (Taipei), in the 2005 Taipei ITF Exhibitors. And concluded as follows: The enterprise’s scale had a positive relationship to take a tour fair. Numbers exhibitor rent booths by associated way. Lots of total exhibition area rented by domestic and foreign governmental department or associations. The exhibitor’s purpose between tour fair and trade show have a significant difference, Most of ITF exihibitor’s purpose are marketing as tie-in display, differ from manufacturing industry’s trade show’s exhibitor’s promotiion purpose. Increasing corporation image is the principal factor of the exhibitor who is willing to exhibit once more. Although the method of marketing have no significance in exhibitors performance, but using the method of reduce price and increase quantity with caution, for it have negative influence in the corporation image. Most of 2005 Taipei ITF exhibitor show their solid willing to keep on exhibit in Taipei. These conclusions anticipate referring to similar tour fair, to sifting the right exhibitor and the proper marketing methods in exhibit.