The Effect of Experiential Marketing on Brand Equity－A Case Study on Vehicles Market in Taiwan
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 94 === According to the survey, out of 100 people in Taiwan, 29.8 of them own a motor vehicle. The motor vehicle has become the people's livelihood staple. In the motor industry, local vehicles' production is rising and flourishing. Its sales volume acco...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39706490279429926318 |