A Study on the Marketing Communication Strategy in Penghu's B&B---a culture creativity view
碩士 === 世新大學 === 傳播研究所(含博士班) === 94 === Penghu is addressed as ‘ Hawaii in Taiwan.’ It is a scenic spot that people can eat wonderful seafood and have a lot of fun at the seashore in summer. There is an upsurge in B & B in Taiwan these years, and it has come to Penghu since 2001. The number of B...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19117499877115819541 |