A Study of an Application of ZMET in Female Shopping Website EDM Marketing

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === With rapid growth of the internet shopping market, the female consumer market, a most primitive market with the greatest potential, has not been emphasized until the recent years. Currently, there are only a handful of studies and reports on marketing direct...

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Bibliographic Details
Main Authors: Ya-Fen Liu, 劉雅芬
Other Authors: Ren-jye Sheu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/42142482228811409138

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