| Summary: | 碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === A research paradigm is an essential foundation of research and theory building. In operations management of the communications industry (OMCI), a research paradigm did not exist in the past, due to product differences and inconsistencies in production processes. This factor restricted the development of the OMCI’s theory and the improvement of the practice. Recently, due to the advancement of information technology and the digitalization of visual, audio, graphics and text, OMCI has gone through revolutionary changes and has thus the opportunities emerged for the development of a research paradigm. It is imperative to establish a paradigm to resolve possible problems that could result from these changes. To establish a research paradigm in OMCI, either self-building methods or of transferring technology methods are applicable. This study takes later approach.
To establish a research paradigm for OMCI, this study based on two consecutively technology transfer methods. First, by analysis of the history and its paradigm of traditional operations management, consequently, the qualitative research is preferred over quantitative research. Second, by extensive research of the variety of methods in the qualitative research arena, action research (AR) has proven to be the most pragmatic method to complement the characteristics of OMCI. In summary, a research paradigm can best be established at OMCI using qualitative research based on the AR method. To demonstrate this argument, two master thesises are illustrated as cases
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