The Application of Integrated Marketing Communication on the 3C chain store : the case study of E-lifemall corporation
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === As the 3C chain stores put their main competition trends toward the tactics of large-sizing and low-pricing, the decisive battlefield has been gradually moved to the brand, service, and personnel quality. In the recent years, the E-lifemall Corporation, esta...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61561405355622480332 |