The Application of Integrated Marketing Communications for a Broadcasting Company in Changing Environment:A Case study of Operation of the Broadcasting Corporation of China (BCC) from 2003-2005
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === After releasing the radio channels to the market, it ceased the monopoly of the broadcasting market by few corporations and prompted the competition for the commercials in the media of broadcast as the rising of new broadcasting companies. Upon the common ut...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/10692385177347301543 |