| Summary: | 碩士 === 東吳大學 === 國際貿易學系 === 94 === Under the competition pressure of the globalization; the High Tech manufactures have been facing the lower threshold of industry entrance as well as the in-differentiation of products and services. As the products or services are no longer the most element to approach the outstanding competency to the market; therefore, the vendor needs to improve and enhance the closest relationships with buyers to achieve the loyalty and faithfulness.
This research is to focus on the computer peripheral products in high tech industry. Due to the earlier development and high popularization, the peripherals have become a mature market. The suppliers of the peripherals are not only experiencing the fierce competition in brand image, quality, service and production, they also need to build up the island wide channel to provide the convenience to the customers for the purchase and service.
So this research is to investigate and survey the relationships of quality and loyalty between High Tech manufactures/peripherals and Channels.
The summary of this research is as follows:
1. For the measurement of relationship of quality in High Tech manufactures, this research concludes out: Trust, Satisfaction, Commitment, Cooperation and Conflict.
2. This research discovered that the characters of product and market are the key factors to influence relationships between vendors and channels.
3. From the perspective of the engagement among peripherals and channels, this research also found that there is high interaction between relationship quality and loyalty.
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