Brand Strategy and Organization :Case study of Taiwanese businessman of Shanghai BOBDOG
碩士 === 東吳大學 === 社會學系 === 94 === Since its economic reform and opening policy in the 1980s, Taiwanese businessman have move to china for OEM/ODM of work. In contrast to that, a little businessman have move to china for OBM of work. This is worthy to study. So, I take BOBDOG brand for example. By Glob...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85462897630225303096 |