| Summary: | 碩士 === 東吳大學 === 社會學系 === 94 === Since its economic reform and opening policy in the 1980s, Taiwanese businessman have move to china for OEM/ODM of work. In contrast to that, a little businessman have move to china for OBM of work. This is worthy to study. So, I take BOBDOG brand for example. By Global Commodity Chain of view, I based on first-hand data and try to explain why the success sector about brand goal and the organization transform, what limited.
I find secret of organization of BOBDOG is “Skilled-two point” model. It is including loan of localization and brand identity of local society. From two point, BOBDOG use this way to disclose the complex business network of organization of local society successfully.
“Skilled-two point” model of Taiwanese businessman of Shanghai BOBDOG means traditional industry has ability of building brand. Second, this Taiwanese businessman insight and cash the special timing . Most important, medium company also own the ability to build brand.
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