A Study The Interpretation of Contemporary Consumer Esthetic Consciousness through Consumer Culture and Design Aesthetics

• Main Authors: Peter , Lu, 盧秉德
• Other Authors: 劉維公
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/72573444095341387393

碩士 === 實踐大學 === 工業產品設計研究所 === 94 === Abstract Designing nowadays is not only about physical desire or stylish demand, but also about spirit satisfactions on consumer psychology. It is because designers have to face both functional-need users and consumptive desire consumers. However, it is difficult to design what consumers’ want because it includes the diversifying development of fashionable element and consumer culture. It also affects designers’ aesthetic opinions on the design ideas, and leads different types in the society. The study discuss about consumer culture, design aesthetics and consumer esthetic consciousness. First, it talks about the inspiration of consumer culture and analyzes the affection of consumer essence from industrial society to consumer society. Second, the design objectives talks about the demand’s changing from function need to consume desire and to analyze the history of aesthetic theory. Finally, it talks about different life styles of consumer esthetic consciousness from consumers’ changing attitudes. The targets of this study are to research fashion phenomenon of subculture, low luxe, and the post designing trend of thought. Through the cultural analysis, observe styles’ context of these consumer esthetic consciousness, and conferring on the discussion of these consumer culture, to analyzes the influence of modern consumer culture on the pros or cons of design value and expect to bring about critical thinking of designing. The study is to hope portraying the unique period adumbration and cultural expressions of contemporary consumption society by consumer culture, design aesthetics and consumer esthetic consciousness, and which is to clarify the design aesthetics in the position of modern consumer culture. Finally, it advances the designers who bring in the present consumer environment facing a lot of conflicts and challenges in consumer culture, and design ideas should hold due attitude between transforming environment and dream insisting, and recover the gradual flowing design value away in modern design.