The Influence of Hotel Brand on Customer’s Accommodation Choice Intention: An Exploratory Study of Business Hotel.
碩士 === 靜宜大學 === 觀光事業學系研究所 === 94 === The influence of a hotel brand to customers’ choice is important for the sustainable management of a hotel. Hotel managers can utilize the brand image to strengthen the association between the hotel brand and the customers’ perception and, therefore, create the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5nw9fx |