A Study of Relationships among Brand Image, Service Quality, Perceived Value, Customer Satisfaction and Customer Loyalty in Travel Agencies
碩士 === 靜宜大學 === 觀光事業學系研究所 === 94 === Following the government policy implement, the developing of technologic Internet and the environment of intense competition, the interactive model between the travel agencies and customer had great changed in commerce behavior. The customers’ demand high image a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t6wj7c |