| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 94 === ABSTRACT
This thesis aims at probing into the coming of privatization for electric industry. Taiwan Power Company is now under the transition state from monopolization to free competition environments, and the readjustments on marketing models and the facing of responding variety related privatization problems are taken into consideration. Quantification is quite hard because these researches have much to do with the planning of future strategy and the discussion of management pattern. Therefore, we adopted Qualitative Research and used individual interview to collect information from Chun-Hwa Telecom Company, banking and Taiwan Power Company during the period from February to March in 2006. Twenty-seven staffs in high, middle and basic levels of three companies (seven from Chunghwa Telecom Company, ten from banking and ten from Taiwan Power Company) are included. Because this research belongs to multi-case study, we use the Grounded Theory to analyze interview''s information. We first individually analyzed each case and next analyzed them mutually to get the final conclusion, and according to the conclusion to generate suggestions.
The main empirical results are listed as follows:
1. The organization and the performance of management are subjected to readjust and improve after privatization, so the staff’s rights and interests are bound to be sacrificed, and the key successful factors of privatization are staff''s psychology, education, communication and smoothly finishing in releasing company’s stocks etc…2. The key marketing models of post-privatization are global environmental analysis, Market Segmentation and strategic alliance.3. After privatization, the price, quality, service, additional value service and relationship between customers and company should be mutually coordinated and manipulated to keep the key customers.4. the most important management tactics after privatization are to decrease the member in the organization to reduce personnel cost and improve efficiency.5. During privatization, the employees should transform in mentality from government employee psychology to of enterprise spirit, and have to improve self-ability constantly.
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