| Summary: | 碩士 === 中國文化大學 === 新聞研究所碩士在職專班 === 94 === MMS are pole have creativity and unique sexual new-typed form interpersonal communicate medium, To like beg new beg change, Hopes independent characteristic's youth, Possesses very unique attraction. This researches hope by investigate can hear of youth to MMS cognition, Uses MMS motivation, And uses MMS or not whether can affect it with interpersonal communicate style.
This researches pick up questionnaire survey law, According to gold car culture and education foundation 2006 the beginning of the year make investigate point out, Colleger has with use mobile's proportion at youth in is highest, So at north area selects ordinary university with Chi position undergraduate do questionnaire survey, Picks up purpose sampler style, Altogethers callback 982 effective questionaires.
From finding shows, 15-20 year olds colleger, Individual every month ingathers under at 5000 dollars, Family income to 60000 dollar at 30001, Every day goes on line 5 hours above, Watches TV not go 3 hours 2 hours above, Looks under newspaper half hour, Almost never listens to broadcast male, Has MMS functional mobile, Uses MMS functional motivation most strong.
At uses satisfy on extent, " MMS mobile is able to satisfy I towards mobile's requirement " Satisfies extent highest, But to " Knows MMS be able to supply those serve with function " Does not satisfy extent highest.
User towards MMS this burgeoning media's characteristic, Has already equivalented to sureness, User thinks " Expense " Is attract use MMS the strongest motivation.
Keyword: MMS, Uses motivation, Youth, News brief
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