The Impact of Brand Equity to Purchase Intention - Based on Confidence Benefit as Moderator Variable
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === In this era that consumers pursue after personalized, differentiated products, and brand power is taken as the most competitive, effective asset, product function is no longer the only issue that would influence the consumer’s behavior. Brand, becomes another...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76056054134579826633 |