The Research of Customer Trust as A Moderating Role inThe Relational Benefits & Brand EquityThe Research of Customer Trust as A Moderating Role inThe Relational Benefits & Brand Equity
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === The importance of relational benefits has became prevalent acknowledged and application in the practice of service industry in recent years, but our current understanding of relationship between the relational benefits and the brand equity remains limited, espe...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30266925432511449568 |