拍賣網站服務品質與消費者滿意度及忠誠度關聯性之研究
碩士 === 中國文化大學 === 資訊傳播研究所 === 94 === The main purpose of this study is to investigate the relationships between service quality, customer satisfaction and e-loyalty for the consumers of on-line auction in Taiwan. This study includes the difference between users’ characteristics, customer satisfactio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23108373272905415798 |