The Research of Market Segmentation of Adventure Activity-A Case Study of Rock Climbers
碩士 === 中國文化大學 === 觀光事業研究所 === 94 === This study aimed to segment the adventure travelers by the optimum stimulation level (OSL). Further differences among each market segment were examined based on the adventure travelers’ socio-demographic profiles and their travel-related characteristics. Convenie...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99491889423241300619 |