| Summary: | 碩士 === 中國文化大學 === 舞蹈研究所 === 94 === Along with time progress and cultural transmutation; in the wake of progressive countries in Europe and America, Taiwan is one of the countries have implemented two days rest on week. It means Taiwan starts to attach importance the leisure life. The environment is glutted with fitness clubs. There are approximately same equipments. If you wanted to manage an out of the ordinary club, you should make an effort to personnel management and constantly bring forth new ideas in product and exercise, in order to attract more consumers. The main purpose of this research is to seek the idea of superiorly dance course of fitness clubs; how do fitness clubs design and market their own dance course; the key factors of advantages between same business competition, and the competition between present dance course and the others. The explorative method of this research is to study the opinions of dance teachers about the design principle and connotation of superiorly dance course. The researcher chose four dance teachers for research objects, and made use of interviews as well as analyzed related documents, then combined the information to obtain the conclusions as fellows:
1. The fitness clubs get to a common view with the dance teachers can enhance satisfaction of the consumers.
2. The dance teachers coordinate with the fitness clubs and use minimum cost to make maximum benefit.
3. There lacks consummative communication methods between the dance teachers and consumers.
4. At present the market condition fitness clubs have the same direction of dance course.
5. The first principle of design course by dance teachers is to satisfy consumers.
6. According the premise of satisfying consumers, the dance course content often changes by population.
7. To combine multi-domain contents of dance course will be a trend of development in the future.
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