A study on how the types of network store and the types of relationship marketing will act oncustomer value

碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === The purpose of the study is to discuss relationship marketing levels whether does affect the customer value for the network store types. Network store divides into four types according to Taiwan network present situation. Relationship marketing divides into thr...

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Bibliographic Details
Main Authors: HSIEH, KUN-YU, 謝坤佑
Other Authors: Yung-Ching Ho
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/12120764103925753665