The effect of Marketing Innovations on Product Performance –with E-Marketing
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === The focus of past researches was Product Innovation. Recently, Some of studies showed us that Marketing Innovation is more important than Product Innovation. Company should use the marketing to approach the goal. Because of Internet spread, Internet is getting...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21512288512525665893 |