| Summary: | 碩士 === 僑光技術學院 === 管理研究所 === 94 === Taiwan’s auto sale markets have reached the mature stage, and the competitions among car dealers are also intense day by day. Therefore, if the automobile dealers want to maintain the management forever, they must continue to change and innovate. In such situation, the changing of environment threatens the survival of those automobile dealers when they are forced to face the situation. In this way, it is the organizational capability that is the major factor to maintain the management.
The objects of this research are mainly the automobile dealers of the Central Taiwan. To conduct the research of the relationship between the organizational capabilities and performance, we adopt the following measuring items: the penetration literature, the talk with experts, the personnel capability, the work process capability, the capability of forming an alliance of different industries, and the supporting capability of the rear service. The management is divided into two sections; that is, the financial achievements and the market achievements. We analyze the 110 samples and the result reveals that the capability of forming an alliance and the capability of maintaining good relationship with customers have the significant influences on the performance.
In view of its result, this research also makes several suggestions on strategies, first, in forming an alliance of different industries, we can positively develop new types of service, and establish the integration system of industrial in formation and on-line service system. second, in the management of customer relationship, we can establish customers data to deliver information, an interactive service system among customers, on-line reservation of maintenance, the special service of getting and retuning customers’ cars by going to their homes in person, and reinforce the customers’ service system to upgrade or enhance the level of satisfaction of individual customer. They are also used to provide the automobile dealers the major references for the purpose of improvement of those in Central Taiwan in the future.
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