A Study on Global Positioning Strategy of Taiwan’s IT Industry at Convergence Inflection Point

• Main Authors: Hsiang-chuan Lin, 林祥傳
• Other Authors: Day-yang Liu
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/7g4hz3

碩士 === 國立臺灣科技大學 === 管理研究所 === 94 === Information Technology is the one of the most important industries for Taiwan economy. More than all the other industries, it has been changing and evolving all the times by the technology trend and business model development. Starting from 2005, the convergence of different industries, IT, Telecom, Broadcasting and Media, is happening such as the 3G +IP+DVB-H smart phone operation Thus, with the convergence boom, it is the timing for IT industry at the 2nd inflection point when the more complicatedly fundamental changes than ever that of the first one in 1995 are being happening. Therefore, at the convergence infection point, the most important for Taiwan’s IT industry is to make the right strategy on how to overcome the coming challenges, especially the micro-profit from too ODM/ODM oriented business model and the complicated convergence of the technologies and industries in the coming digital age, and then how further to seize the huge opportunities from the convergence boom. So, the study is trying to approach an innovative strategy to upgrade Taiwan’s IT industry to the higher worldwide positioning and also figure out a feasible working model to practice and implement. Through studying the literatures, observing the global and Taiwan’s IT environment and situation, visiting and discussing with the Taiwan IT leaders, and finally referring to case studies, we have derived the global positioning strategy for Taiwan, GVI, Global Value-Innovated Integrator, at the convergence inflection point, which means to more deeply develop Taiwan’s own core competence and, meanwhile, to maximize the industry and product values by integrating Taiwan’s core with other countries’ strengths and resources that Taiwan lacks. Based on the GVI strategy, a “UTIC” 4-country cooperation model, including USA, Taiwan, India and China, is applied as one of the feasible practices, which has been demonstrated by three successful cases studies. So, this research result is providing the reference for Taiwan’s IT industry to make a fitting global positioning strategy in order to win out in the most competitive and prosperous convergent digital world at the critical inflection point.