Using Promotion to Stimulate Positive Word-of-Mouth Intention
碩士 === 國立臺灣科技大學 === 管理研究所 === 94 === Although the power of word-of-mouth has been studied for more than thirty years, there are still fewer people researching the aspect of managing word-word-mouth. The purpose of this research is to carefully examine the difference between programs of promotion and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k39avx |