The Critical Success Factors and Strategies of eBusiness of Sports-Leisure Industry - A Case study of a Taiwanese Health Club

• Main Authors: Lai-te Lee, 李來德
• Other Authors: Tzu-Chuan Chou
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/6eagvj

碩士 === 國立臺灣科技大學 === 資訊管理系 === 94 === Since people are getting aware of their health and the quality of their leisure life, Sports-Leisure Industry (SLI) has growthed rapidly in Taiwan. Apparently, SLI is facing global competitions from international companies. However, the previous studies have neglected the e-business issues of SLI. Therefore, this study aims to discuss the process and the future trends of e-business and provide the insights of how e-business improve the performance and competition of SLI. By employing a case study of Taiwanese health club, our findings show that: (1). Due to the unique industrial characteristics, the transformation process of e-business in SLI is more complicated than other service industries. Therefore, more effors in obtaining professional information, investments, and works are needed. (2). In terms of marketing and customer aspects, the MIS orientation needs to be focused on the customer side, rather than on the financial side. For example, the companies in SLI need to develop the customer-oriented executive system and customer relationship knowledge system. (3). The key elements for a successful e-business transformation of SLI may include the followings: (1) use the new information technologies to create new strategy, (2) aware of the change of the environment, (3) set up a clear workflow system, a flat organization structure, and a learning organization, (4) assure the decision of organization adjustment and ensure the transformation target, (5) understand the influcnec of CEO’s leadership and the participations of IS directors, and (6) develop the information systems fits wiht the organization’s requirements. (4). The strategies for a successful e-business transformation in SLI may include the followings: (1) well use of innovative technologies, (2) establish a standard but flexible workflow, (3) open-minded and integrated thinkings, (4) develop customer oriented products, and (5) increase cooperation’s profitability and compatibility. The conclusions of this study not only can be applied to other helath clubs, but also contributed to the companies in SLI.