The Effect of Different Products on Consumer's Word of Mouth Behavior
碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === Word-of-mouth is always regarded as quite an important topic by everybody. In practice, not only risky services or high price products create marketing activity through word of mouth, but some low risk or low price products also carry out activities that are part...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zf22r6 |