A Research of the Impact of Voice over IP Product Value on Brand Loyalty

碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === Since VocalTec, an Israel-based company, announced internet-phone services in late 90s, voice over IP (VoIP) business becomes a booming service all over the world. In general, cheapness is the most important motivation for consumers to choose VoIP service. Not on...

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Bibliographic Details
Main Authors: Hsiao-Lin Shieh, 謝曉琳
Other Authors: Co-Chen Wu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/2m7863