The Study of Consumers’ Needs and Purchase Evaluation
博士 === 國立臺灣科技大學 === 企業管理系 === 94 === This thesis includes two studies to examine two particular marketing effects on consumer behaviors, which had not been done by previous researchers: one is need reminding effects and the other price promotion effects on accessory purchase. Using theoretical insig...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/q2u9jw |